Email Marketing

• Drive execution of email campaigns to lift acquisition, engagement and retention metrics
• Participate in QA of emails to ensure accurate and error-free execution of links, segmentation, and content
• Monitor email open rates, copy, list sizes, segments, engagement, lifecycle stages, etc.
• Personalize automated drips based upon behaviours including open rate, previous page views, and communication preferences
• Troubleshoot technical issues as they arise
• Assist in the development of campaigns for product launches, event promotion, nurturing flows, customer marketing initiatives
• Pull and analyze data and report on email results on a regular basis
• Work alongside email developer to create and optimize email templates
• Maintain database hygiene
• Partner with Lead Gen team on list import and lead management needs
• Continually evaluate, A/B test and optimize brand communications
• Daily monitor the health of ISPs and domains